Online Advertising can be one of the best ways to drive quality website traffic and conversions to your website. Pay Per Click (PPC) campaigns need to be managed and monitored actively and attentively to get the best results from the advertising campaign. This is what makes theNetStuff different from the rest. We continually track and optimize your PPC campaign with more commitment and focus which sets us apart from any other company.
Pay per click platforms such as Google Ads and Facebook Ads are an extremely important part of the search engine marketing process. One of the major benefits of PPC is the ability to quickly rank for your targeted keywords.
In case you aren’t familiar with PPC listings, they appear almost every time that you do a search online. For example, in Google you will see search results on the left hand side (which are known as natural results) and Ads on the right hand side and sometimes on top (which are from advertising campaigns – ppc). This is a great place to list your website as these appear on the first page of Google and get a lot of attention from users who are searching for products and services.
Pay per click works very well especially at the beginning of a search engine marketing campaign, because it can be used to drive qualified traffic to your website while your website rises in the natural search results.
Keyword Research & Selection
It’s important to choose the most relevant keywords for your business that will work for your target audience. We will do a thorough keyword research and select the best keywords looking at its relevancy, popularity, competition and your budget before making the decision to bid on it.
Competition for keywords can be very fierce, especially the popular ones. We will choose the optimal bid for each keyword depending on your business and budget, so that you will not spend more money than you should. Maximize your ROI is our priority.
Effective ad copy can be the key to success of your Pay per Click campaigns. We know how to address your target audience making the ads appeal to them and get the action that you want from them, thus a quality visitor to the website rather than just quantity. Buyer Vs Looker.
This is the page your potential customer will arrive on your website through the PPC campaign. Landing pages need to be customized to reflect what the campaign visitor is looking for so that they can have a better user experience which typically leads to increased sales conversion and thus return on investment (ROI) from your pay per click campaign.
Website analysis is the only way to know what the PPC visitor did after arriving on your website. Proper analysis will identify potential problematic sections on your website and help resolve these to increase conversions and also to focus on what works best and continue with it.
At theNetStuff we know PPC. We’ve got experience with Pay per Click campaign management whether it’s Google Ads, Facebook Ads, Bing Ads or LinkedIn Ads. We will thoroughly analyze your business, audience, competitors etc. and design a strategy that gets the most return on your advertising budget.