Social Media Marketing

New Facebook Image Sizes – As of April 2014

New Facebook Image Sizes – As of April 2014

By on Apr 3, 2014 in Social Media Marketing | 0 comments

That’s right, Facebook has done it again. They keep changing the image sizes & layouts from time to time, and we all have to start updating our pages AGAIN. So here’s a guide of the new sizes that will be rolled out to business pages on 4th April 2014. If you haven’t already adjusted your pages, it’s time to get it done… Facebook Pages – Cover Photo & Profile Image Cover photo – 851 px x 315 px Profile Image – 168 px x 168 px I would suggest saving the images in PNG format as it seem to have the best quality when uploaded. If you want to do a more creative design together with the profile pic, the spacing on the left size between the cover photo and profile pic is 23px and from the top is 210px. If you upload anything smaller than a 851px width, Facebook will stretch it to re size. Here are some other sizes you might need if you manage Facebook Pages. Photo Posts – 470 px x 394 px Link Images – 246 px x 470 px Anything smaller than 154 px will be reduced to 90 px ×90 px   Facebook Individual Profile Individual profile sizes are given below, which are similar to the Facebook Pages dimensions as well. Cover photo – 851 px x 315 px Profile Image – 168 px x 168 px   Facebook Groups Cover photo – 784 px ×250 px   Facebook Events Event Photo – 784 px ×295 px The event photo preview will be a 100 px x 100 px So there it is folks. Hope it helps! Till next time Facebook decides to change things.....

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Simple and Sweet Viral Marketing Tips

By on Aug 1, 2012 in Online Marketing, Social Media Marketing | 0 comments

Viral marketing is a modern technique that makes use of pre-existing social networking sites to increase their brand awareness and secure many marketing objectives through self-replicating viral processes. This can be achieved successfully through physically present communication or by the enhanced internet networks effects. This marketing may take any form, such as video clips, interactive games, advergames, eBooks, images or just text information sometimes. The ultimate goal of viral marketing is to achieve brand awareness in a short period of time through the viral messages that appeal to the internet users through social networking potential that has a high probability of spreading the data by these users and their competitors in their interactions and conversations. This can be achieved by taking the support of a digital media agency. The best tips in having an effective viral marketing are listed below: Make your content speak: The content on your site should not just be static; it should promote emotion from the users. For this you need to have an opinion in expressing your idea with an appropriate dedication, this could be: Making people filled with love or hate. Either is stupid or ingenious. Deeply compassionate or egoistic. This helps to get your users blood pumping and for them to spread their thoughts and emotions to their groups and contacts; this in turn creates even greater brand awareness. Be unique in identification: You need to do something unexpected that will grab user attention and interest. For this you need to do something different that isn’t similar to others, like promoting the products and making things look cool and appealing, which is common. You need to have a unique identification by promoting an unexpected video that may be a terrifying one that will gets easily published among others. Offer free services or products: Everyone loves free stuff; who wouldn’t like to get something for nothing? This process works in a manner whereby you offer a person a service or a product that will make the them really happy and excited to share that information with a related group of people. This way multiple groups will interact and share the data regarding your products and business that will gain interest of numerous customers....

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Using LinkedIn for Small Business

Using LinkedIn for Small Business

By on Oct 15, 2011 in Small Business, Social Media Marketing | 0 comments

As of August 2011, LinkedIn has more than 120 million members in over 200 countries and territories. In this blog I have looked at 10 areas to focus on when using LinkedIn for small business. Most of the tips are related to your personal profile as a small business owner, however I have included a few tips to enhance the often overlooked small business company profile. 1. Add websites to your profile Apart from the obvious reason, which is to provide your connections with access to your company website and blog, this will also help boost your search engine rankings. LinkedIn does provide options such as “company website” and “blog”, but select “other” so can you provide your own description. 2. Integration with Twitter and Facebook Depending on the type of business, your social media marketing strategy will use a combination of LinkedIn, Twitter and Facebook. LinkedIn allows you to add your twitter accounts to your profile. By connecting Twitter, your tweets will be posted to LinkedIn as well. You should also connect Twitter and Facebook so the information you share on twitter will also show up on Facebook. 3. Update and promote your public profile LinkedIn allows you to create a “public profile” which appears when people search for you on Google, Yahoo!, Bing, etc. The public profile is visible via a public URL (even if you are not logged into LinkedIn). You should customize this URL instead of the default of www.linkedin.com/pub/firstname-lastname/40/a55/360. Your customized URL will take the form www.linkedin.com/in/yourname which is easier to remember, can easily be added to email signatures and your website in order to promote your public profile. 4. Add applications Add relevant applications in order to share content and activity on your profile. Blog Link, Reading List by Amazon and Portfolio Display are some of the apps that I have found useful. 5. Recommendations Get recommendations for your profiles as well as for products/services on your company profile. LinkedIn provides a “request recommendations” option where you can request recommendations from your network. You should also give recommendations to colleagues and business partners and more often than not they will return the favor. 6. Demonstrate your expertise Join LinkedIn groups related to your...

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Small Business Social Media Marketing Tips

Small Business Social Media Marketing Tips

By on Sep 12, 2011 in Small Business, Social Media Marketing | 1 comment

Planning and executing an effective marketing strategy can be a bit of a challenge especially for a small business. This is where Social Media Marketing can do wonders for your business. It’s easy enough to setup and affordable too. See my social media marketing tips below that I have personally used for my small business clients. 1. Facebook Facebook is the best social media marketing tool you can find right now. With over 750 million active users all over the world and growing, imagine your small business has the power to target all those people. If you haven’t signed up for Facebook yet, you are missing on the biggest market, so sign up quick! Once you create a personal account for yourself on Facebook, you should create a ‘Page’ for your business. Select the right category for your small business and enter descriptions, website links, photos, videos etc. Go through your competitor Facebook pages to understand what works for them. Once you have setup your page, spread the word amongst your Facebook friends. Remember when you have 25 people who like your page, you should register the username for your page. As an advanced step, you should create a custom welcome page and have different sections for the most popular sections of your business. For example, if you have a restaurant, you should have a section showing the menu, reviews, directions, discounts etc. You should also look into creating Facebook Ads. This is where you can target those 750+ million users on Facebook. 2. Twitter Twitter is another great social media marketing platform for small businesses. Signup today and reserve your business name as the username. This should be done in addition to your own personal twitter account, as there might be instances where you will have tweet as the business and it is also a great way to have your business name out there. Once you setup your twitter account, spend some time searching for various search phrases that your business is closely related to. Remember to search for your competitors and check what they are doing and also search for your own business as people might already be talking about it! As an advanced strategy, get desktop...

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