Get recommended when customers ask AI.
People now ask ChatGPT, Claude, Gemini and Google's AI answers which business to call. Those tools only name a handful. We help make sure yours is one of them.
Want to rank higher on Google too? SEO
Where your customers are asking
We check and improve how your business shows up across the AI tools people use most.
ChatGPT
Claude
Gemini
Google AI Overviews
Perplexity
Microsoft Copilot
Grok
Meta AI
Logos belong to their owners and are shown only to identify each tool. We're not affiliated with any of them.
What is answer engine optimization?
Answer engine optimization (AEO) is the work of getting your business named, linked and described correctly when someone asks an AI tool a question. You'll also hear it called AI search optimization, generative engine optimization (GEO) or AI SEO. They all mean roughly the same thing.
Traditional SEO is about ranking in a list of results. AEO is about being one of the two or three businesses an AI tool actually recommends, and making sure what it says about you is right.
Want the longer version? Read our guide: What is answer engine optimization?
Why it matters for a small business
Shorter lists.
AI answers often name just a few businesses. If you're not one of them, the customer may never see your website.
More specific questions.
People ask things like "who's a good plumber near me that takes weekend calls?" Clear, specific information is what gets matched to questions like that.
AI repeats what it finds.
If your hours, services or prices are out of date somewhere online, AI tools can pass that mistake on to customers.
It builds on itself.
Every clear page, good review and accurate listing adds to how AI tools see you, so the work keeps paying off.
How AI decides who to mention
AI tools pull from what's written about you across the web: your website, your Google Business Profile, reviews, directories and articles that mention you. If that information is thin, unclear or inconsistent, AI tools skip you or get your details wrong.
Each tool works a little differently. Some answer from what they learned in training, and most now also search the web before they answer. They don't all rely on the same sources, so a business can show up in one tool and be missing from another. That's why we check each one separately.
Who's a good plumber near me that does weekend calls?
Here are a few well-reviewed options nearby:
1. Your business · 4.9 stars from 87 reviews. Offers weekend and emergency calls and lists clear pricing on its website.
2. Competitor A · 4.3 stars
3. Competitor B · 4.1 stars
What we do
Check where you stand.
We ask the AI tools the questions your customers ask and see who they recommend.
Make your website clear to AI.
Plain answers to common questions, clear service and location details, and the behind-the-scenes markup (schema) AI tools read.
Answer real questions.
Pages and FAQs built around what customers actually ask, so AI tools have something clear to quote.
Fix your details everywhere.
Name, address, phone, hours and services, consistent across the web.
Build trust signals.
Reviews, listings and mentions on the sites AI tools rely on.
Track it.
We check the same questions regularly and report what changed.
How it works
- 1Free checkupWe ask the AI tools about your type of business in your area and show you who they recommend.
- 2Pick the questionsTogether we choose the customer questions to track, the ones that lead to paying work.
- 3Fix the basicsWebsite content, schema markup, Google Business Profile and listings, all clear and consistent.
- 4Build trustReviews, mentions and listings on the sites AI tools lean on.
- 5Track and reportWe ask the same questions on a regular schedule and tell you what changed, in plain English.
Part of one plan
AI search and Google search reward the same things: clear, useful, trustworthy information. So we run them together as one online visibility plan, not two separate bills.
We do this for ourselves too
We track our own businesses in AI answers every couple of weeks. When we asked ChatGPT where to buy used golf balls, it named Two Guys with Balls, an online store we run. What we learn from our own tracking goes straight into our clients' work.
Read how it works in practice: How to get your business recommended by AI
Questions owners ask
Is this different from SEO?
It overlaps. SEO gets you into Google's results. AI search optimization gets you named in AI answers. Most of the groundwork helps both.
What's the difference between AEO, GEO and AI SEO?
Mostly the name. They all describe getting your business found and recommended in AI answers. We call it AI search optimization because that's what most owners call it.
Which AI tools does this cover?
ChatGPT, Claude, Gemini, Google AI Overviews, Perplexity, Microsoft Copilot, Grok and Meta AI. We focus on the ones your customers actually use.
How long does it take?
Website and listing fixes can be picked up within weeks, but AI answers shift over months, not days. We track progress every month so you can see the trend.
Do I need a new website?
Usually not. Most of the work is clearer content, better structure and consistent details. If your site is holding you back, we'll tell you honestly and talk about a redesign.
What does it cost?
It's built around your business, your market and the questions we track, so there's no one-size price. After a free website and Google checkup, we give you a fixed monthly price in writing.
How do I know if it's working?
We track a set of real customer questions in each tool and show you when and where your business is mentioned.
Can you guarantee AI will recommend me?
No one can. We can make your business much easier for AI to find, understand and trust.