Guides
Straight answers for running your business online.
Websites, Google, AI and the tech behind a small business, in plain English. Every guide is kept up to date as things change.
Websites · Featured
How much does a small business website cost in 2026?
Real price ranges for one-page sites, small business sites and online stores, what drives the cost up, and the ongoing costs owners forget.
Updated Nov 2026
WebsitesHow to redesign your website without losing your Google rankingsThe steps that protect the Google traffic you already have during a website redesign: page lists, redirects, titles and Search Console.Updated Nov 2026
Get found onlineWhat is answer engine optimization (AEO)? A plain-English guideWhat answer engine optimization means, how it differs from SEO, how ChatGPT and Google's AI answers choose businesses, and what actually helps.Updated Nov 2026
AI and automationChatGPT for small business: practical uses that save timeEveryday jobs ChatGPT handles well for a small business, where it gets things wrong, what never to paste into it, and how to start this week.Updated Nov 2026
WebsitesWix vs WordPress vs a managed website: which fits your business?An honest comparison of Wix, WordPress and a managed website, based on cost over three years and how much time you want to spend on your site.Updated Nov 2026
Get found onlineHow to get your business recommended by ChatGPT and Google's AI answersA step-by-step checklist to get recommended by ChatGPT and Google AI: directories, reviews, consistent listings, FAQs and structured data.Updated Nov 2026
Business technologyMicrosoft 365 vs Google Workspace for small businessMicrosoft 365 and Google Workspace compared for small teams on email, files, price, ease of use, built-in AI and what it takes to switch.Updated Nov 2026
AI and automationAI tools for small business: what's worth paying forThe AI tools that earn their keep in a small business, sorted by job, what they cost as of late 2026, and the ones you can skip for now.Updated Nov 2026
WebsitesWebsite redesign checklist: what to check before you relaunchA practical website redesign checklist for launch day: content, redirects, forms, phone links, email delivery, tracking, speed and the first week.Updated Nov 2026
AI and automationSmall business automation: tasks you can stop doing by handCommon small business tasks that can run on their own, from lead follow-ups to invoice reminders, and how to automate your first one this month.Updated Nov 2026
WebsitesHow to choose a web designerWhat to look for in a web designer, what to ask before you sign, who should own your site and domain, and the red flags to walk away from.Updated Nov 2026
Selling onlineWooCommerce vs Shopify for a small business storeWooCommerce vs Shopify compared on monthly costs, transaction fees, flexibility and daily upkeep, from owners who have run an online store since 2016.Updated Nov 2026
WebsitesWhat should website maintenance cost?What website maintenance covers, typical monthly price ranges, what happens when it's skipped, and when doing it yourself makes sense.Updated Nov 2026
Get found onlineHow to optimize your Google Business ProfileGoogle Business Profile optimization, step by step: verification, categories, service areas, photos, reviews and mistakes that get profiles suspended.Updated Nov 2026
WebsitesHow to choose a domain name for your businessHow to pick a domain name that is short, easy to say and spell, and fully under your control, plus what to do when the name you want is taken.Updated Nov 2026
Business technologyFree software tools for small businessesWell-known free tools that cover the basics for a small business in 2026, what the free plans are good for, and when it makes sense to start paying.Updated Nov 2026
Get found onlineLinkedIn for small business owners: what's worth your timeWhere LinkedIn pays off for small business owners, what to set up first, and which features and paid upgrades you can skip for now.Updated Nov 2026
WebsitesWhat not to put on your small business websiteThe common things that slow down small business websites, annoy visitors or make them leave, and what to do instead.Updated Nov 2026
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